Business Growth Leveraging Your Personal Brand

Marketing is like sex. Everyone thinks they’re good at it.

– Steve Tobak

We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organizational management, workers around the globe are increasingly making the decision to take full control of their careers. To carve their own niche and capitalize on their skills. To join the solo revolution.

And you are one of them. A revolutionary!

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.

It is an incredibly liberating age. But it’s also one that some entrepreneurs and businesses find overwhelming.

We’re Living in a Digital-First World

In his book Ctrl Alt Delete, Mitch Joel discusses the term “digital first”. He reveals the five key movements that organizations must embrace to future-proof themselves – or go out of business. One of these shifts is the fact that now, the first place your brand and business are validated is online. Essentially, the internet and social media have the power to make or break your chances of success.

Serial entrepreneur Gary Vaynerchuk is a great example of how to cultivate a successful business by leveraging digital media. Born in the Soviet Union in 1975, Vaynerchuk immigrated to the United States in 1978. From humble beginnings, his father went on to own a liquor store in New Jersey. In the early days of the digital-first world, Vaynerchuk could see the burning potential of his father’s business. After graduating from college, Vaynerchuk transformed the liquor shop into a retail wine store, which he named the Wine Library. In 2006, he started a daily video blog, Wine Library TV. This hugely popular webcast turned him into an internet celebrity. It attracted 90,000 viewers a day and led to a flurry of TV and speaking engagements. In just six years, Vaynerchuk grew the family business from $1 million a year to a whopping $50 million a year.

Not too bad for a small family business, right?

So, as you can see, traditional marketing has been blown out of the water. We’re no longer restricted to cold calling and setting up meeting after meeting to generate leads and sales. Digital marketing has opened an array of cost-effective avenues for self-promotion and lead generation. Sales are now about leveraging your social networks, engaging with people online and educating.

This is, essentially, the social sales model: (see link below)

Today, the businesses and entrepreneurs that make the most impact on their audiences are role models. They’re trusted advisers who create tribes – powerful online communities that help their brands grow. They educate and provide solutions. They’ve jumped on board the social sales train and embrace the connection economy whole-heartedly. Because if you don’t, you get left behind.

But we can’t rest on our laurels. We must build on this massive sales reform and look to the future. We must become industry ambassadors. We must become thought leaders who engage meaningfully with our followers, share generously of our expertise and regard our audiences not just as leads or dollar signs, but as lifetime partnerships.

Why Stand Out from the Crowd

Solopreneurs are the way of the future. They account for 61% of Australian businesses[1]. And with the advent of freelance sites such as Upwork, 99designs, Freelancer and Airtasker, an increasing number of Australians are freelancing. According to freelance marketplace Elance-oDesk, 30% of the Australian workforce – or 3.7 million people – undertake some sort of freelance work[2].

Digital marketing presents an enormous opportunity for solopreneurs. According to Ipsos Open Thinking Exchange, the average person spends two hours a day on the internet. Furthermore, IBM’s Global CEO Study found that CEOs believe social media utilization for customer engagement will increase by 256% over five years. This means social media will become the second-most popular way to engage customers after face-to-face communication.

Social media has created a level playing field. It’s cheap and readily available. You don’t need large amounts of money to build a business. You don’t even need an existing client base – you can start one from scratch online. The internet has given everyone the potential to create a successful solo business.

But there’s a downside to this equal opportunity. Despite the accessibility of social media, one of the biggest challenges entrepreneurs continue to face is finding leads and retaining clients.

The digital marketplace means you’re competing against everyone else with a business like yours. You can’t simply create a LinkedIn or Facebook account and expect clients to come to you. How will they know you’re there? What makes you stand out? When everyone else is pushing their own unique selling point, what will make people choose you?

In a world where customers have immediate access to information on every kind of business around the world, it’s hard to cut through the noise. To gain that competitive edge, you must create a connection.

Being a solopreneur is not enough. You must bond with your audience by offering more than your products and services alone. You need to educate, lead and gain trust. You need to make a real difference to the lives of your clients.

Position, Position, Position

Positioning is fundamental to creating trust and having influence. It’s more than just creating an image. It’s about owning your space in your industry. It’s about flexing your expertise, starting conversations, changing the game, creating engaging content and enlightening others. It’s about being the go-to expert for peers and clients needing guidance.

And it’s what leads to sales.

When you have a rock-solid positioning, your return on investment is second to none. Digital media and technology company Burst Media’s 2014 Influencer Marketing Benchmarks Report found that on average, marketers who implemented an Influencer marketing program in 2014 received $6.85 in earned media value for every $1 of paid media.[3] The primary tools used in Influencer marketing were:

Blog posts
Social syndication and branded content distribution
Influencers and influential content

Blogs. Content. Social media. These are indispensable, cost-effective tools if you want to elevate your positioning from business owner to leading industry expert. And they are what will build your audience’s trust in you.

A Perfect Sales Training Coach

Even though there isn’t any formal education required to be a bigwig in sales, it is true that most of the people are involved in selling products and services. One can find several people performing sales tasks and each and every one of them are trying to complete with one another. In order to stand a class apart from others, it is important to acquire some excellent selling skills, determination and the perfect mindset. It is very important to move along with the change, as the environment keep on changing. So, it is essential to think out of the box, as it helps to stay ahead of the business rivals. So, it is essential to stay equipped with some of the effective sales tips by availing the services of a sales coach. Only those who are well trained to perform such tasks must perform the task of sales. This task should be performed by the experts in sales training. When you are in search of an expert, you must know that there are several speakers across the globe who claims to be the sales coach. However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.

About Choosing the Right Sales Training Coach
It is important to consider the right kind of issues prevailing in your business to get the perfect solution immediately. There might be many areas in your business that require improvement. Generally, your sales managers would need you to enhance the performance of their team. So, it needs you to redefine the current sales process and the way through which it is executed. So, make sure that you hire the services of a best sales training coach who can improve the sales strategies as well as the selling skills of your workforce.

Top qualities of a sales training coach
The sales training coach whom you are choosing must have the following qualities to prove that he is a sales pro.
1 Highly experienced: The sales training coach whom you approach must be the one who has immense years of experience to handle the sales process. Observe the training coach’s path of career and check his achievements in the career timeline. Choose the person who has a lot of professional experience is the proof that this sales coach is reliable and credible.
2 Interaction with sales team: The expert sales training coach must know the secret of winning the trust of your sales team. He should have handled several sales teams in his career and must be able to interact with them in a positive fashion. This quality of a coach can help your sales build the trust on the tips for selling he teaches them.
3 Should provide intelligent coaching: The sales coach must hold intellectual sales training sessions that have activities which can kindle the sales skills of your work team. The training sessions or coaching classes that the coach conducts should be related to the specific industry of your business to improve the sales wing of your business. The sales coaching should be aimed at helping your work team members become experts in their related field.

The sales training program that the coach offers should have several components that are essential for the growth of the organization. So, it is important for you to avail the services of a sales coach like. We to give your sales team the much needed push.

The Health Care System is Broken – Should Big Parma Buy Hospitals?

We all know that the health-care system in the United States of America is broken and it doesn’t take a rocket scientist to figure that out. As podium pushers and politicians tell us that they will give us universal health care we all know that that is impossible. We also know that the Social Security system is running dry and we can barely afford that.

We know that there are all kinds of lobbyists from the health-care industry in Washington, DC trying to keep it going and keep the government paying for all these health services in our hospitals. The truth this is the Medicare system in the United States was originally ill-conceived and it is only gotten worse throughout the years. Today it represents a huge cost that we can no longer afford.

Indeed the health-care system is broken, but who is coming to the rescue and how come these politicians keep promising us universal health care – a scheme that would clearly bankrupt our nation? So who is going to bail out all the hospitals if the government stops footing the bill?

Maybe big Pharma and the pharmaceutical companies might buy up all the hospitals in order to make sure that those hospitals only sell their drugs? America is on drugs there is no doubt about that and the average Grandma now is probably taking 13 different medications all counter-acting each other, wow, now that is certainly quality of life.

It is incredible this crisis – maybe we should combine these two crisis – the health-care industry and big Pharma and put them together so we can manage them better as we cut off some of this excessive corporate welfare? Too hard hitting for you? So, what’s your solution then?

Antibiotics And The Mode Of Action

Technically, an antibiotic is a substance that is produced by one microorganism and it is capable of killing or inhibiting the growth of another microorganism which can a virus, bacteria, fungi, yeast, protozoan or any other pathogen.

The first antibiotic that was developed was Penicillin, a biological compound that is produced by fungi in the genus Penicillium. It was discovered by Alexander Fleming in the year 1928. After that, several other types of antibiotics produced by different species of bacteria and fungi were isolated. Some of these include cephalosporins; aminoglycosides such as streptomycin, gentamicin and kanamycin; ansamycins such as geldanamycin and carabecephems; glycopeptides like vancomycin; macrolides like erythromycin and azithromycin, penicillin, quinolone, polypeptide and sulfonamide.

All these antibiotics have different mode of action by which they act as therapeutic agents. Some of the modes of action by different antibiotics are mentioned below:

Cell Wall Synthesis Inhibitors:

Bacteria contain murein or peptidoglycan that is highly essential in maintaining the cell wall structure. Cell wall synthesis inhibitors such as beta-lactams, cephalosporins and glycopeptides block the ability of microorganisms to synthesize their cell wall by inhibiting the synthesis of peptidoglycan.

Interfering with Protein Synthesis:

These classes of antibiotics inhibit the protein synthesis machinery in the cell. Some examples include tetracyclines, chloramphenicol, aminoglycosides and macrolides.

Cell Membrane Inhibitors:

Antibiotics such as polymyxins disrupt the integrity and structure of cell membranes, thereby killing them. These set of antibiotics are mostly effective on gram negative bacteria because these are the bacteria that contain a definite cell membrane.

Effect on Nucleic Acids:

DNA and RNA are extremely essential nucleic acids present in every living cell. Antibiotics such as quinolones and rifamycins bind to the proteins that are required for the processing of DNA and RNA, thus blocking their synthesis and thereby affecting the growth of the cells.

Competitive Inhibitors:

Also referred to as anti-metabolites or growth factor analogs, these are antibiotics that competitively inhibit the important metabolic pathways occurring inside the bacterial cell. Important ones in this class are sulfonamides such as Gantrisin and Trimethoprim.